
Speed Dating. Ahhh yes, many of you will have heard of this before and others wont have a clue. Basically Speed dating is where you get 10 guys and 10 girls and give them 30 second each with a member of the opposite sex (or same sex, depending on the demographic you think will be most lucrative). Yes my friends, people will pay for the opportunity to woo/ interact with potential mates.
This is an ideal one for all you meddling women out there who like to get involved with other poeople's lives at the office by offering 'advice' to John-the-lonely-geek-guy-from-IT on how to talk to women at a bar and not to repel them. Now, the odds are that you are not the cupid that you think you are, just because you are married this doesn't mean you are authority on the situation. Stop lying to yourself, and getting John's hopes up in the process. Instead you should put together a speed dating event where John can have the time of his life by speaking to loads of women as if he actually had a chance. Right, this is how it goes down...
You sort out a location, preferably a bar of some sort, to be honest this isn't entirely necessary it would just help to have a location where people can drink freely before the games begin and be relatively relaxed (it would also help if you can dim the lights as some of the attendee's may be aesthetically challenged). So you are going to need to do a little negotiating with the local pub owner, tell 'em you will bring in a couple of drinkers on a day that wouldnt normally bring in much cash and "the-job's-a-good'n". Or if you cant do that look for a quirky location, if you are trying to appeal to geeks host it in a library/ museum... what ever, use your knogin. (I was told that a couple held one in a park that went really well, think they had a BBQ or something, I like BBQ's).
Once you have got the location sorted, you need to get about 10-15 Guys and Girls (preferablly with chairs that face each other) then you give them 30 seconds, a minute, two minutes... whatever, just make it short - some subjects to discuss (incase they are too stupid to come up with anything) and score cards so people can keep track of people they liked. (You might also want to consider some drinks! - i can't stress enough how important the drinks thing is, people will have more fun if they are alittle tipsy and think the night was great even if things fell apart,) and POW your off! People will begin falling in love and putting cash in your pocket. Nice ;)
I will leave the target market up to you, there is wide selection of demographics you can appeal to in your quest for cash... Mingers/ Time poor but wealthy/ black people/ Russians/ Goths and weirdoes. At the end of the day there needs to be some kind of theme to attract similar people, some kind of USP to ensure that people come to your event and don't go to another one. Just pick one you think you understand/ make money from and attack!
Getting the word out is important, jump onto mySpace and facebook, print flyers, send out emails, put notices up in corner-shop windows, print off some (decent looking) flyers (i'd make some for women and some for men, but that does mean more costs), hand them out down the pub/ at work and talk about it to everyone! Leave flyers on busses! whatever it takes to get people on the list.
...and now, what you have all been waiting for... the figures!
When pricing things it's always important to remeber that people dont buy Products they buy Benefits! So men will think they are going to have the prime opportunity to get laid and women will think that is is a chance to meet mister right. They might be right, who knows, either way capitalise on this!
I reckon if you live in London, you have got a decent location and concept you could charge about £15 a ticket that means if you have got 10 guys and 10 girls thats gonna bring in a revenue of about £300
Don't be afraid to haggle on the tickets, its much better to sell a ticket £5 when you were hoping for £15 and get some money in your pocket rather then getting nothing, but make sure that you are going to turn over a profit what ever the case is.
To maximise on your investment there are a couple of things that you could do...
a) % of Drinks - do a deal with the bar ask for a percentage of the drinks, its surprising how many bars that go for this because they are desperate to be bring in in money on a Tuesday night.
b) Sponsorship - do a deal with the local restaurant, get them to pay you to mention them on your flyers and say that you are going to tell everyone to eat there after your event in exchange for some free finger food and a little bit of cash.
c) Cash for connects - at the end of the event people will have marked their score cards, get them to hand them into you so you can have a look at who likes who, get people to pay you for telling them if they have any matches within a certain time. For example Barry and Karen both gave each other 8/10 and both ticked the box saying they would like to see more of each other. For £2 You will let them know if they have had any matches after three weeks and for £5 they will be emailed within 24 hours. (you can see a score card by clicking here.)
here is what i worked out as a potential revenue...
£300 tickets sales
£100 sponsorship
£90 drinks - (based on you getting £1.50/ drink and everone has 3)
£55 - connects - (based on 5 people want 24 hour turn around everyone else 3 weeks)
£545 - total
... £545 should make a good dent in the rent and once you have a couple of Speed Dating nights you can easily expand by inviting more people or holding events more frequently and POW ur in the money!
To make this project really work your going to need good people skills; you need to convince people that its worth them coming to see the selection of potential lovers that you are going to provide at a reasonable cost, is more valuable then a night in watching Top Gear/ Sex In the City, if you can do that you could make a decent amount of money every now and then. Just remeber to keep the prices of this 'fair' and to make sure that people have fun, which should be too hard if they are drinking!
Now go make some money!
This is defiantly worth a try if you have got the time.

